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Branding + Marketing


We have tips for how artists can achieve success on Rising Art Star.  We encourage you to read and follow all of the helpful tips below to maximize your chances of making successful sales and getting featured on the site.

 

 

SOCIAL MEDIA MARKETING

We strongly encourage you to market yourself via social media websites, email, and so on. Link Your Social Media Accounts With Your Rising Art Star Page.

Make it easy for Collectors and Viewers to purchase your artwork by directing your broader audience on social media to your Rising Art Star page.  By adding your Rising Art Star Page to your Instagram, Facebook, Twitter, Pinterest, or Tumblr to your profiles.

A way to help our show

We ask that you include our Instagram handle on your bio:  @risingartstar 

Example below, Thank you

 

How to find the address for your Rising Art Star page.

Step 1 – Go to your Rising Art Star profile page.

Step 2 – Select VIEW PROFILE

Step 3 – Copy the address of your Rising Art Star page.  Recommend you bookmark this page.  You will enter this address to your social media websites.

 

Set Up a Business Account on Instagram

On Instagram, you can convert your account to business account.  You will gain access to features to help establish a business presence and achieve business goals.

To switch your profile to a business account:

    1. Go to your profile and tap  in the upper right corner.
    2. Tap Settings
    3. Tap Account.
    4. Tap Switch to Professional Account.
    5. Tap the Business option.
    6. Follow the steps to connect your business account to a Facebook Page associated with your business. This will make it easier to use all of the features available for businesses. At this time, only one Facebook Page can be connected to your business account.
    7. Add your Rising Art Star page to your business Website field under Edit Profile section in Instagram. 
    8. Please also incorporate @risingartstar to your Instagram Bio section.  We are promoting your account and we ask for your help to promote our account.  
    9. Tap Done.

 

Note: We ask that you do point to your Rising Art Star page on your other social media accounts.

  

 

BLOG POSTS  

We ask that you write a blog post that we will feature on our webpage.  We will use the blog post to promote you on our social media platforms.  There is power in a story that can entertain, empower, and help others.  Once you help others they will trust you.  Once they trust you they will follow you and do business with you one day.  The blog post will help others see as an authority on the topic you choose.

Choose a topic that you are an authority in or do the research on a topic that interests you.  Today using Google you can become an expert on any topic.  The blog will have your unique perspective and special touch that will make it amazing. 

Do not worry about being perfect.

One of the misconceptions about writing a blog is that you need to be a great writer. Nothing could be further from the truth. People read blog sites to get a personal perspective on things, so most bloggers write in a very informal and conversational style.  We do recommend that you use this free application to point out grammar and spelling errors.  

www.grammarly.com

 

Choosing a blog post topic.  

The key is choosing topics that are popular and that others are already searching.  Do not feel overwhelmed.  There are endless topics.  A great tool to see what is popular is "Keywords Everywhere" here is a YouTube showing how to install and use it:

https://youtu.be/s4ZS-qSy5SU 

 

Provide Pictures That Can Be Included With Your Blog Post.  

Include pictures that you own all rights for or will not infringe on anyone eases copyright.  The pictures will be added to your blog post to enhance the story.  

 

GETTING FEATURED  

Each day, week, and month we are featuring our artists through various programs such as Interviews, blog post features, One To Watch, , #RisingArtStar, Collector Favorites, and more to come.  We do this through a multitude of marketing channels, including but not limited to home page collections, email newsletters, site-wide promotions (subsidized by us), online advertising, social media, and PR. 

In addition to the opportunities above, we are constantly developing new programs and products to promote more of our artists in better ways.

All Rising Art Star artists are eligible for these opportunities, but you increase your likelihood of being featured by following the above account and portfolio best practices. At the most basic level, keeping your artworks up to date, uploading new artworks, adding a thoughtful and detailed biography and artist’s statement, and thorough artwork detail descriptions goes a long way. Every day collectors ask our team for more information about artists they like, so providing relevant info is really beneficial. Finding out more about you as an artist is very important to art collectors who are considering buying your work, as well as to our own team when selecting artworks for Rising Art Star's featured collections and special series.

  

 

GETTING FOUND

Use Keywords 

Improve your searchability on Rising Art Star by adding relevant keywords and a detailed description about each work in the artwork’s detail page. In addition to describing your artwork, keywords help collectors find works that are relevant to their search. This is done by matching collectors’ search terms with the keywords entered in by the artist. Effective keywords describe such elements as: medium, subject, predominant colors, mood, materials, artists who inspired the work, and anything else that is distinctive or recognizable in the artwork.

 

Improve SEO & Search  

In addition to helping your work get found on Rising Art Star, keywords also improve your discoverability on search engines like Google and Bing. Here are 4 tips to maximize SEO.

Tip #1 - Use your strongest keywords first
In both the keyword and the artwork description fields, lead with your strongest keywords. When returning search results, Google pays greater attention to the first several words in the title and description of your works – so make these words count. 

 

 Tip #2 - Categorize your artworks correctly

Many Rising Art Star collectors search for artworks by browsing within Category pages on the site, and through using filters like: Style, Subject and Medium. Think of where a buyer or a curator would logically look for an artwork similar to yours, and make sure you categorize with this in mind. If your works are categorized correctly, they’ll be more likely to meet the right buyer.